CApitalising on Digital InnovationS for Heritage And Capacity
COVID has emphasised the need for NPA SMEs to embrace digital innovation and create a unique presence in an increasingly congested online space. The complimentary skills of the 4 CADI SHAC projects will be capitalised on to engage and upskill SMEs and end users, amplifying what has already been achieved through the projects.
StoryTagging, Digi2Market, CINE & STRATUS have used digital innovation to enhance the market reach of SMEs and/or capture, visualise or celebrate local natural and cultural heritage for end users. Each participating project aligns with two of three digital themes: Immersive technology, digital marketing and data analytics and placed-based approaches that celebrate local natural and cultural heritage.
The SMEs, end users and networks of each project will derive further added value by engaging with, and being encouraged to harness, the innovation and technology of the third complementary theme. All four projects have also developed a wide range of digital skills and training materials for end-users.
Project Manager: Andy Golightly
Lead Partner: Robert Gordon University Orkney
Tel: +44 (0)1856 851 704